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Sports, wagering and gaming strategy advisory specialists.

ABOUT US

AP2 Advisory seek to enhance client value and decision-making through both high-quality strategic advice as well as the identification of assets and partnerships to maximise revenues and enterprise value.
 

Our objective is to work within a client’s business, bringing to life growth strategies that take into account the changing nature of the macro environment.
 

Over the last six years we have successfully served clients in sport, wagering, gaming, media, entertainment, infrastructure and managing a range of strategic and commercial workflows. ​

WHAT WE DO

Provide advice in the development of strategies including market analysis, identifying growth opportunities and setting long-term goals and objectives.

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Detailed experience in delivering major sporting infrastructure including knowledge of funding, government engagement, planning and delivering requirements.

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Provide strategic advice for both rights acquisition and distribution including representation in negotiations and finalisation of contractual terms.

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Provide detailed market analysis including regulatory and compliance framework including strategic advice on initial investment.

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Review current operations providing advice on improvements and identify new revenue streams

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Provide strategic advice for hospitality venues in regard to gaming, F&B and capital investment including experience with the regulatory and compliance framework in many jurisdictions.

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Experienced advisers in M&A transactions across sports, wagering and gaming.

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Provide advice in the wagering and gaming sectors on product innovation and improvements including market analysis and associated regulatory requirements.

Product Strategy

Provide advice on requirements for wagering and gaming licenses including assistance with applications and on-going compliance requirements.

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Optimize strategies for new market entry, targeting, personalization and automation to drive engagement and optimize marketing and retention spend.

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2025 - Adelaide Oval_edited.jpg

OUR CLIENTS

AP2 Advisory Client Tabcorp
AP2 Advisory Client Betr
AP2 Advisory Client TAB
AP2 Advisory Client NZ Racing
AP2 Advisory Client RMG
AP2 Advisory Client GRV
AP2 Advisory Client Brisbane Racing Club
AP2 Advisory Client My Racehorse
AP2 Advisory Client Tasracing
AP2 Advisory Client QLD Racing
AP2 Advisory Client Victoria Gov
AP2 Advisory Client Betmakers
AP2 Advisory Client Pointsbet
AP2 Advisory Client Aus Pro Leagues
AP2 Advisory Client Racing Victoria
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